Just as you think you understand one social media platform, there’s something new, hot on its tail. Or worse, a major change to the algorithm…whatever that means.

We live in a time like no other, but the constant influx of technology and the relentless promotion of new business trends is overwhelming. Every single day, consultants publish hundreds of articles with quick fixes like: “5 Steps to Get More Likes” or “8 Ways You are Doing Social Media Wrong”. And on and on it goes.

But quick fixes and cheap tricks usually lead to one thing: more noise. And what do people do […]