We help people with something to say get heard by the people who matter.
Rockfirm is a Hamilton-based marketing agency with two decades in messaging, design and creative, sales and marketing systems, and the multi-channel campaigns that help you grow.
Make noise, they say. Post more, spend more on ads and shout louder. So the posts go out, the budget gets spent, and by the end of the month, so are you. Nobody can say what good any of it did.
But people pay attention when a business says something they understand. Your best ideas deserve to be heard. Do that well, and your marketing reaches the people who matter and helps you grow.
We know what it's like to spend money on marketing and wonder what it bought, because we spend it on our own companies too.
Rockfirm is led by Elias Dummer, CMO of Artlabel and Crown & Press and a Juno Award–winning songwriter. A good chorus is a message people repeat without being asked to. Marketing, at its best, works the same way.
“Elias and the whole Rockfirm team have the intuitive ability to understand our needs and quickly deliver results.”
Fifteen minutes, free. Tell us what isn't working.
We name the problem, the scope and the fee in writing before any work starts.
We build it with you and train your team to run it, so it keeps working after we step away.
Our commitmentsYou'll know the scope and fee before we start. We'll tell you if we're not the right fit. And we build everything so your team can run it without us.
You don't need a new business. You need the right parts of it said clearly. We study your best ideas, your customers and your market, then bring forward what already makes you distinct and give your website, sales team and ads one message to share.
Positioning · Messaging · Customer research · Competitive review
Strategy all the way down to the typeface. Your colours, type, photos and layout tell customers who you are before they read a word. We design them from the same thinking as your message, so the right customers see themselves in it.
Brand identity · Visual systems · Website · Sales materials
We map how a lead becomes a customer in your business and find where they drop off. Then we build marketing and sales systems your team can run, with enough structure that no lead gets lost and enough room for the relationships that close the sale.
Sales process · CRM & email automation · Team training
We audit your ads, cut the spend that isn't working, and can run your campaigns with a monthly report on spend and results.
Ad audits · Multi-channel campaigns · Creative · Monthly reporting
A senior marketing leader on your team, part-time: strategy, team, budget and results, run the way Elias runs his own companies. The goal is a team and a system that keep running after he steps away. Limited engagements each year.
Marketing leadership · Team & agency direction · Budget planning · Monthly reporting
Tell us all about your business, or your big idea, on a free 15-minute call. If we're not the right fit, we'll say so.
Left alone, it keeps costing you customers. Fixed, you get a message customers repeat, a team that runs it without you, and numbers you trust.
If you want more noise, we're not your firm.
Book a free 15-minute callOr email elias@rockfirm.ca
